About
Most marketing plans fail because they're based on limited static data that doesn't automatically update through iterations and testing. We built the Lab to change that.
The Platform
Instead of limited, static research, we use the latest AI models and psychometric data to build a digital version of your client's buyer committee — so you can test your strategy in a safe space before it ever faces the real market.
We built the Lab to give Fractional CMOs, Fractional CROs, and GTM consultants a way to prove their ideas work before they spend a cent. Test your sauce before you serve it.
The Asymmetric Advantage
Most firms look at the market and see the same things. They use the same playbooks and get the same average results. Simulmatica is different.
24 Strategic Lenses. The Lab scans your client's market through 24 different angles. It finds the "Asymmetric" move — the one small, non-obvious fact that rivals miss.
Move the Goalposts. We don't just help you compete. We help you find the gap where your client can own a Micro-Monopoly.
Beyond "Just Marketing." When you find the Asymmetric Edge, you get to move beyond "just marketing." You can bring a plan to the board that's been stress-tested and is ready to win.
The Founder
Dean Waye
Founder, Simulmatica
I spent years in the trenches as an Enterprise Account Executive and a Sales Enablement leader. But with client after client, I still had a problem. I'm autistic, and predicting how different buyers at a client would object, champion, or ignore a company's GTM message is a challenge.
I watched too much money and time go to waste. I saw brilliant marketing plans vetoed because of some VP's personal opinion, based on nothing.
I built Simulmatica to end the guess.
I also run WinstonWrites — my B2B copywriting practice for Fractional CMOs, where the copy we stress-test in the Lab gets written.
Most of your clients can't afford the cost or the months of time that old-school research needs. They won't spend money on focus groups or “Voice of Customer” tours. They need to move now, and they need to be right.
I built the Lab to give you a shortcut to the truth. Now, you can test your sauce before you serve it. You'll find the wins and the risks in minutes, not months. I built this to help you win the room, protect your reputation, and deliver a plan that's actually insured by data.
See how the Lab works — live, with your own client in mind.