Stop guessing what prospects think. Model them.
Simulmatica builds custom Virtual Buyer Committee Laboratories for Fractional CMOs. Stress-test your client's GTM narrative and accelerate stakeholder consensus before the budget is committed.
See a Live Stress-Test
The friction in your GTM strategy isn't the market. It's the boardroom.
The Alignment Bottleneck
You have a great strategy. Without data, the CEO, VP of Sales, and the Board rely on their opinions. Progress stalls while internal debates rage.
The "Honeymoon" Clock
You were hired to make an impact. Traditional market research can take months. Clients get anxious before you launch a single campaign.
The High-Stakes Guess
Launching a B2B narrative without validating it against an actual buying committee is a massive financial risk. If it misses, your retainer is on the line.
Trusted by Fractional CMOs driving growth at mid-market B2B firms
"Dean's laboratory didn't just validate my messaging; it ended a three-week argument with my client's founding team in 15 minutes."
— Heather, Fractional CMO for SaaS"This is the fastest way I've found to prove to a Board of Directors that my GTM strategy is backed by data, not just creative gut-feel."
— Darren, B2B Portfolio Executive"The ability to see exactly how a CFO pushes back against my value prop before I spend a dollar on ads has de-risked my entire practice."
— Eric, Former Agency CEO turned fCMO
Enter the Virtual Buyer Committee Laboratory.
We build a custom simulation of your client's exact B2B buying committee. Using research-grade AI integrated with global psychometric data, we bring their target Directors, VPs, and CFOs to life.
You feed the lab your sales decks, homepages, and ad copy — and the committee tells you exactly where they would push back. It's an internal testing ground to perfect your narrative before it ever faces the real market.
Test the sauce before you serve it.
Turn subjective internal debates into data-backed executive decisions in a matter of days.
Book a 15-Minute DemoCustom ICP Simulation
We don't use generic personas. We build a multi-stakeholder committee customized to your client's specific industry, deal size, and sales cycle.
Real-Time Friction Mapping
Stop waiting for failed campaigns. See exactly which value props resonate with the End-User and which ones get vetoed by the CFO.
The 5-Day Turnaround
Go from strategic planning to a market-ready Positioning Blueprint in less than a week. Prove to the Board that you deliver high-velocity results.
Frequently Asked Questions
How is this different from just prompting ChatGPT?
We use a proprietary tech stack including Claude, Google Cloud, Perplexity's API, and Solsten's psychometric data to simulate the complex friction between multiple B2B stakeholders — not just a single chatbot.
How long does it take to build a lab?
5 days. We handle the setup, run the stress-test workshop, and hand you a validated Positioning Blueprint and your first market-ready asset.
Do I keep access to the committee?
Yes. You retain access to the Virtual Buyer Committee to stress-test your client's future marketing and sales collateral, making you an indispensable long-term partner.
Make your GTM strategy undeniable.
Send us a current ICP or persona doc. We'll build a mini-lab and show you exactly how your buyers will push back.
Get Your Custom Stress-Test