Product Tour
Everything Simulmatica can do.
Shown, not told.
A full walkthrough of every feature — from building your first lab to finding the asymmetric move your competitors won't see coming.
3 minutes · no login · find out if Simulmatica is the right fit for you
Start instantly with a template — or get a custom lab built for you.
Choose from over a dozen pre-built Template Labs covering the most common B2B buyer archetypes — PE Portfolio CMO, CFO-Led Buying Committee, Enterprise IT Procurement, Series B/C Founder, and more. Each template is built from the same deep psychographic research as a custom lab. If your deal needs something more specific, your Simulmatica administrator can build a custom lab from your own research, discovery notes, and competitive intel.
- ✓15 Template Labs — Financial, Tech, Marketing, HR, and Sector-Specific buyers
- ✓Start in seconds — no uploads, no wait
- ✓Custom labs built from your PDF, DOCX, TXT, or MD research files
- ✓Each lab is specific to a buyer archetype, company, or audience segment
Choose your audience, then start the conversation.
Once you're in the app, pick a lab from your template gallery or your custom-built committee. Each lab is a fully-loaded committee — the economic buyer, technical buyer, champions, blockers — all responding in character.
- ✓Switch between labs instantly — each has its own persona set
- ✓Template labs ready to use from day one
- ✓Share a lab with your Simulmatica administrator for coaching
- ✓Ask anything: objections, suggested edits, sequencing, strategy
Set the stage. The committee responds accordingly.
A CFO in a Discovery call behaves very differently than a CFO who has already seen a proposal. Tell Simulmatica where you are in the deal and the committee adapts — objections, priorities, and language all shift to match the moment.
- ✓Discovery → Demo → Proposal → Negotiation → Closing
- ✓Committee concerns and urgency shift by stage
- ✓Practice the exact conversation you have tomorrow
Five specialist tools, one committee.
Beyond open conversation, Simulmatica gives you structured tools designed for specific jobs. Access them all from the Tools menu in the top right — each one runs against your active buyer lab.
- ✓Rivals — brief the committee on competitors
- ✓Score — get a structured reaction to any content
- ✓A/B Test — pit two messaging variants against each other
- ✓Asymmetric — find the high-leverage move hiding in the conversation
- ✓Style — control the writing voice for all generated output
Tell the committee who else is in the deal.
Real buyer committees talk about your competitors. Simulmatica's Rivals tool lets you inject competitive context — who's pitching, who's the incumbent — and the committee will factor them in naturally throughout your conversation.
- ✓Add any competitor by domain or name
- ✓Simulmatica builds a profile of them and their product(s) for you
- ✓Set their status: pitching, incumbent, shortlisted
- ✓Committee references competitors the way real buyers do
Get a structured committee reaction to anything you write.
Paste in an email, a landing page, an ad, a pitch deck narrative — the committee reads it and scores it. You get a structured reaction from each persona: what landed, what didn't, what they'd push back on.
- ✓Cold email, follow-up, landing page, LinkedIn post, ad copy, and more
- ✓Upload a PDF or DOCX if you can't paste
- ✓Score reveals friction before your buyer does
Paste or upload any content to score
8 content types supported
Let your buyer committee pick the winner.
Stop guessing which headline or email performs better. Paste two variants, run them against each other, and get a verdict — with reasoning from each persona about why one outperforms the other.
- ✓Test any two versions of any content type
- ✓Committee explains the reasoning, not just the verdict
- ✓Catches assumptions your internal team would never flag
- ✓Test your message against a competitor's
Side-by-side variant testing
Same 8 content types as Score
Find the move your competitors can't or won't make.
After a conversation with your buyer committee, Asymmetric Thinking analyzes the full thread through 24 strategic lenses — and surfaces the single highest-leverage opportunity in your messaging or sales language. Not a list. One move.
- ✓Runs on the complete conversation thread, not a snippet
- ✓24 asymmetric lenses drawn from strategic communication frameworks
- ✓Surfaces what you can say that competitors either can't claim or won't dare to
Control the voice for everything the lab writes.
The platform default is Dean Waye's assertive B2B writing style — built into every committee response and generated piece of copy. If you have your own brand voice, switch to Custom Style and write your own instructions. The committee will follow them for the life of that lab.
- ✓Platform default: assertive, direct, no hedging, no jargon
- ✓Custom style: your own brand voice, applied to all generated copy
- ✓Style persists across sessions for that lab
Your buyers are already in the room.
Start a conversation with your buyer committee. Get feedback in seconds, not weeks.